Tips & insights
Five quick and dirty tips to improve your next press release
Above all, define your goals.
Why long-form content is back in business
Weightier word counts are in favour among marketers and readers alike. Long may it continue!
Is your writing harder to read than Harry Potter?
Poor readability causes more than just confusion.
What can communication professionals learn from General Patton?
While never one for subtlety, the American World War Two hero certainly understood the value of knowing your audience.
Keeping it human: Shakespearean communication tips for the coronavirus
No stranger to tragedy, the Bard could teach us a thing or two about handling a health crisis.
To write a great blog, think like a reader
Blogging for your company? Check out our handy seven-point checklist…
This is your captain speaking
Effective communications begin and end with your company's senior executives...
Will Brexit mean Eng-exit?
As companies leave the UK for mainland Europe, English could go the other way…
What can communications professionals learn from Florence Nightingale?
The founder of modern-day nursing wasn’t just an expert on medicine…
All I want for Christmas is a great content calendar…
It’s time to start planning what you want to say in 2019.
Twelve phrases that are killing your message
When writing, less is often more. Can you do without the following phrases?
How to talk to an expert, and win
Thought leaders make great storytellers, but getting the right information from them is not always easy…
3… 2… 1… We have annual report season lift-off!
The final countdown to annual report season is under way. Here are our top tips on how to get all content engines running…
Who do you think you’re talking to?
Communicating with the factory floor is a challenge worth getting right.
Sustainability reporting: Go bold or go home
Once simply considered “a nice to have”, corporate responsibility and sustainability reporting has become the norm – rather than the exception – for many of the world’s major organisations.
Is it time for a Chief Humanising Officer?
Often, the problem with corporate communication is that it’s too, well, corporate.
How to write for international audiences
English is without a doubt the lingua franca of the business world. English has a much higher geographical spread than other languages [...]
Start with why
At Narrative Labs, we like to keep on top of innovative communication strategies and ideas. One such strategy that is making waves in the communication world is Simon Sinek’s ‘Golden Circle’ [...]